

In comparison, 40% of US adults surveyed by Pew Research Center say they use Instagram, and 21% use TikTok. This level of usage is similar to WhatsApp and Snapchat. So in October, they revised their 2020 forecast to a growth of 8.4%-a considerable increase from their original forecast.įast-forward to 2022, and eMarketer predicts that the number of Twitter users will grow by 2% and then continue on a slight downward trend and hit 1.8% growth in 2023 and 1.6% in 2024. In 2020, eMarketer predicted that Twitter would see a 2.8% growth, but the pandemic changed everything.

Twitter’s user count is expected to grow upwards of 329 million in 2022 Source: Hootsuite’s 2022 Digital Trends Report Twitter user stats 6. WhatsApp is the most popular social media platform, followed by Instagram and Facebook. The site ranks above Messenger, Telegram, Pinterest, and Snapchat in favorability for adults aged 16-64. Twitter is the world’s 7th favorite social media platform It also tells us that not everyone uses the Twitter app on their mobile device or tablet, which is something to keep in mind when you’re optimizing your campaigns. This shows that people come back to the Twitter website repeatedly. In 2021, saw 2.4 billion sessions, with 620 million of these unique. is the 9th most visited website globally The handle is actually in third place with 60,600,000 followers, and (CNN Breaking News) takes second place with 61,800,000 followers, respectively. Okay, yes, we thought it might be but nope, it’s with 73,900,000 followers. YouTube is the most popular brand account on Twitter Pop megastar Justin Bieber is the second most popular person on Twitter, followed by Katy Perry, Rhianna, and Cristiano Ronaldo. The most popular Twitter account is former US President holds court with over 130,500,000 followers. Twitter has lofty goals for the future, and the company plans to set its revenue targets even higher for 2023 to a massive $7.5 billion. Not a small number by any stretch of the imagination, Twitter’s revenue has increased by 37% YOY. Twitter’s 2021 annual revenue stands at just over $5 billion
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Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience.
